About Us

babyshop is a division of Deneng Pty Ltd, a proudly Australian company, operating
for over 40 years, from Newcastle NSW.
babyshop celebrates a unique milestone in 2023 as it reached 25 years of operation
online.

babyshop

The babyshop website was launched in 1998 during the infancy of online shopping in Australia, with the foresight to register an easy to remember web address babyshop.com.au and telephone number 1800 BABIES. babyshop started as an online business, commencing in the same year as Google, and before EBAY Australia had begun.
Unlike most retailers, babyshop had an online presence before opening a bricks and mortar store.
Following a large growth in customers and products, and with limited room for a home business of this size, external premises became necessary and babyshop opened their first retail store in 2003 in Merewether NSW. The store moved in 2008 to the current location in Adamstown NSW.

babytaxi

In 2009 the distinctive babytaxi was born - a yellow mini clubman with checker flag roof and babytaxi decals. The service was originally introduced as a way to deliver bulk disposable nappies and wipes to customers.
When the store decided to discontinue stocking these consumable items, it was determined that the babytaxi was still an integral service for babyshop customers who were stuck at home with a baby and couldn’t easily get out and about for their baby necessities.
babytaxi now offers same day free delivery throughout Newcastle, for orders placed before 3pm on business days, in a delivery area that is south to Swansea, north to Stockton and west to Toronto.
babytaxi is a convenient way for babyshop customers to receive the baby products they need, and be able to start using them immediately.

‘Test Drive’ products

babyshop also offers the ability for customers to come in store and ‘test drive’ a number of products before purchase. babyshop is happy to provide fitting for babies in fitted swaddles or sleeping bags, to ensure that a correctly sized, suitable and safe product is selected. Babywearing is another popular service that babyshop provides fittings for, allowing you to try your baby in a range of slings and carriers which are adjusted to your frame, so that you can experience the weight, function and feeling of these products before purchase.
babyshop prides itself on providing helpful, friendly customer service and look forward to assisting you with finding products that meet your needs, during this special time.

Customer Favourites

BIBS Colour Dummies - Round | Size 2 | Latex
BIBS Colour Dummies - Round | Size 2 | Latex - Sage
BIBS Colour Dummies - Round | Size 2 | Latex
BIBS Colour Dummies - Round | Size 2 | Latex - Sage
BIBS Colour Dummies - Round | Size 2 | Latex - Woodchuck
BIBS Colour Dummies - Round | Size 2 | Latex - Blossom
BIBS Colour Dummies - Round | Size 2 | Latex - Vanilla
BIBS Colour Dummies - Round | Size 2 | Latex - Steel
BIBS Colour Dummies - Round | Size 2 | Latex
View Product

BIBS Colour Dummies - Round | Size 2 | Latex

Price
$19.95
22
NumNum Pre-Spoon GOOtensil
NumNum Pre-Spoon GOOtensil - Grey Green
NumNum Pre-Spoon GOOtensil
NumNum Pre-Spoon GOOtensil - Grey Green
NumNum Pre-Spoon GOOtensil - Pink Rosebud
NumNum Pre-Spoon GOOtensil - Blue Orange
NumNum Pre-Spoon GOOtensil
View Product

NumNum Pre-Spoon GOOtensil

Price
$15.95
Subo The Food Bottle
Subo The Food Bottle - Duck Egg Blue
Subo The Food Bottle - Mint
Subo The Food Bottle - Duck Egg Blue
Subo The Food Bottle - Musk
Subo The Food Bottle - Oatmeal
Subo The Food Bottle - Pink
Subo The Food Bottle - Blue
Subo The Food Bottle - Mint
View Product

Subo The Food Bottle

Price
$31.95
5
BIBS Colour Dummies - Round | Size 1 | Latex
BIBS Colour Dummies - Round | Size 1 | Latex - Baby Blue
BIBS Colour Dummies - Round | Size 1 | Latex
BIBS Colour Dummies - Round | Size 1 | Latex - Baby Blue
BIBS Colour Dummies - Round | Size 1 | Latex - Baby Pink
BIBS Colour Dummies - Round | Size 1 | Latex - Vanilla
BIBS Colour Dummies - Round | Size 1 | Latex - Dusty Lilac
BIBS Colour Dummies - Round | Size 1 | Latex - Petrol
BIBS Colour Dummies - Round | Size 1 | Latex
View Product

BIBS Colour Dummies - Round | Size 1 | Latex

Price
$19.95
31

Our Brands

Browse our selection of over 200 baby and maternity brands, including: