The babyshop website was launched in 1998 during the infancy of online shopping in Australia, with the foresight to register an easy to remember web address babyshop.com.au and telephone number 1800 BABIES. babyshop started as an online business, commencing in the same year as Google, and before EBAY Australia had begun.
Unlike most retailers, babyshop had an online presence before opening a bricks and mortar store.
Following a large growth in customers and products, and with limited room for a home business of this size, external premises became necessary and babyshop opened their first retail store in 2003 in Merewether NSW. The store moved in 2008 to the current location in Adamstown NSW.

babyshop also offers the ability for customers to come in store and ‘test drive’ a number of products before purchase. babyshop is happy to provide fitting for babies in fitted swaddles or sleeping bags, to ensure that a correctly sized, suitable and safe product is selected. Babywearing is another popular service that babyshop provides fittings for, allowing you to try your baby in a range of slings and carriers which are adjusted to your frame, so that you can experience the weight, function and feeling of these products before purchase.
babyshop prides itself on providing helpful, friendly customer service and look forward to assisting you with finding products that meet your needs, during this special time.