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Chromatics 4.0
Introducing two new plain colours:
Indigo - bold and strong, this dark denim shade is accentuated with brushed gold hardware
and a satin champagne lining
Lilac - a pastel lilac hue with a satin champagne lining, finished with rose gold hardware
Ju-Ju-Be Chromatics 4.0 Collection

Ju-Ju-Be Mini B.F.F Convertible Backpack - Indigo
$64.95
The Mini B.F.F is a mini version of the B.F.F convertible backpack and nappy bag, which is perfectly sized for children. The bag is also perfect for mums to use, as it will comfortably hold a phone, keys and small wallet. The Mini B.F.F features a detachable carry strap, that can be customised with the attached D-rings on the bag, to be worn as ...

Ju-Ju-Be Mini B.F.F Convertible Backpack - Lilac
$64.95
The Mini B.F.F is a mini version of the B.F.F convertible backpack and nappy bag, which is perfectly sized for children. The bag is also perfect for mums to use, as it will comfortably hold a phone, keys and small wallet. The Mini B.F.F features a detachable carry strap, that can be customised with the attached D-rings on the bag, to be worn as ...

Ju-Ju-Be B.F.F. Convertible Backpack - Indigo
$299.95
This practical bag is both elegant and efficient - designed with lots of pockets to keep all of mum's and baby's essentials neatly organised and close at hand, to help keep daily life a bit more manageable. The B.F.F offers the flexibility of carrying as a messenger bag or backpack, with a durable and machine washable bag, that is also stylish ...

Ju-Ju-Be Super Be Lightweight Tote - Lilac
$99.95
This practical lightweight tote has a zippered closure on top, and is perfect to fill for a day trip, on a picnic, to the beach or through the airport. Features: Ultra light - tote straps have a 30cm drop Zippered closure on top Two interior mesh pockets and one extra long interior zippered pocket Extra long key clip in main interior of tote T...

Ju-Ju-Be B.F.F. Convertible Backpack - Lilac
$299.95
This practical bag is both elegant and efficient - designed with lots of pockets to keep all of mum's and baby's essentials neatly organised and close at hand, to help keep daily life a bit more manageable. The B.F.F offers the flexibility of carrying as a messenger bag or backpack, with a durable and machine washable bag, that is also stylish ...

Ju-Ju-Be Be Right Back Backpack - Neon Coral
$264.95
This hybrid bag is a traditional backpack, with the details and beauty of a nappy bag - designed with 21 pockets to keep all of mum's and baby's essentials neatly organised and close at hand, to help keep daily life a bit more manageable.The Be Right Back offers the flexibility of carrying as a backpack or with the quick grab handle. It is a li...
Ju-Ju-Be Be Quick Wristlet - Indigo

Ju-Ju-Be Be Quick Wristlet - Indigo
$28.00
This practical bag can be used to organise the inside of a larger bag, or be carried alone as a purse. The Be Quick can be used as a pouch for wipes or nappies and hung from your stroller or even your wrist. Features: Main zippered pocket holds changing essentials Internal zippered pocket for smaller items Clip-on strap for use as a wristlet ...

Ju-Ju-Be Be Right Back Backpack - Lilac
$264.95
This hybrid bag is a traditional backpack, with the details and beauty of a nappy bag - designed with 21 pockets to keep all of mum's and baby's essentials neatly organised and close at hand, to help keep daily life a bit more manageable.The Be Right Back offers the flexibility of carrying as a backpack or with the quick grab handle. It is a li...

Ju-Ju-Be Mini B.F.F Convertible Backpack - Electric Blue
$64.95
The Mini B.F.F is a mini version of the B.F.F convertible backpack and nappy bag, which is perfectly sized for children. The bag is also perfect for mums to use, as it will comfortably hold a phone, keys and small wallet. The Mini B.F.F features a detachable carry strap, that can be customised with the attached D-rings on the bag, to be worn as ...

Ju-Ju-Be Mini B.F.F Convertible Backpack - Neon Coral
$64.95
The Mini B.F.F is a mini version of the B.F.F convertible backpack and nappy bag, which is perfectly sized for children. The bag is also perfect for mums to use, as it will comfortably hold a phone, keys and small wallet. The Mini B.F.F features a detachable carry strap, that can be customised with the attached D-rings on the bag, to be worn as ...

Ju-Ju-Be Mini B.F.F Convertible Backpack - Highlighter Yellow
$64.95
The Mini B.F.F is a mini version of the B.F.F convertible backpack and nappy bag, which is perfectly sized for children. The bag is also perfect for mums to use, as it will comfortably hold a phone, keys and small wallet. The Mini B.F.F features a detachable carry strap, that can be customised with the attached D-rings on the bag, to be worn as ...

Ju-Ju-Be B.F.F. Convertible Backpack - Olive
$299.95
This practical bag is both elegant and efficient - designed with lots of pockets to keep all of mum's and baby's essentials neatly organised and close at hand, to help keep daily life a bit more manageable. The B.F.F offers the flexibility of carrying as a messenger bag or backpack, with a durable and machine washable bag, that is also stylish ...